The partnership was officially announced today during the ISSF World Cup in Hangzhou, marking the beginning of a collaboration between the ISSF and the Chinese shooting apparel manufacturer.
Established under Reloadit Sports, Relegend specialises in the development and manufacture of shooting apparel for rifle athletes. Since beginning its research and production in 2021, the company has focused on combining technical expertise with athlete-centred design to produce shooting suits that meet ISSF Rules.
The brand's philosophy is reflected in its logo, inspired by the Chinese character '甲', which symbolises leadership while also representing protective armour—one of the key functions of a shooting suit. The integrated crosshair design further highlights the brand's close connection to shooting sport.
Relegend's product range includes the K Series for elite rifle athletes and the J Series, designed to provide junior shooters and newcomers with high-quality equipment. Working alongside national-level coaches, athletes, material engineers and garment specialists, the company has also developed its proprietary Relegend-TEX fabric technology to deliver stability, flexibility and comfort for athletes.
Established under Reloadit Sports, Relegend specialises in the development and manufacture of shooting apparel for rifle athletes. Since beginning its research and production in 2021, the company has focused on combining technical expertise with athlete-centred design to produce shooting suits that meet ISSF Rules.
The brand's philosophy is reflected in its logo, inspired by the Chinese character '甲', which symbolises leadership while also representing protective armour—one of the key functions of a shooting suit. The integrated crosshair design further highlights the brand's close connection to shooting sport.
Relegend's product range includes the K Series for elite rifle athletes and the J Series, designed to provide junior shooters and newcomers with high-quality equipment. Working alongside national-level coaches, athletes, material engineers and garment specialists, the company has also developed its proprietary Relegend-TEX fabric technology to deliver stability, flexibility and comfort for athletes.
ISSF President Luciano Rossi welcomed the new partnership.
"We are pleased to welcome Relegend to the ISSF family as a Platinum Sponsor. Partnerships with innovative companies that share our vision are essential for the future of shooting sport. Relegend's commitment to quality, technological development and athlete performance makes them a valuable addition to our global community. We look forward to working together to support athletes and contribute to the continued progress of our sport."
Echoing this sentiment, Cai Shijun, CEO of Relegend, expressed his enthusiasm for the collaboration:
"We are deeply honored to join the ISSF family as a Platinum Sponsor. As a core brand under Reloadit Group, Relegend is driven by a profound respect for Chinese craftsmanship and precision engineering. We believe that the future of shooting sports relies on the seamless integration of heritage and cutting-edge technology. Our mission is to provide the world's elite shooters with equipment that empowers them to push their limits and achieve greatness on the global stage. We are thrilled to partner with the ISSF and look forward to contributing to the continued excellence of this sport."
The partnership reflects the ISSF's continued commitment to working with companies that support the growth of shooting sport and the development of athletes around the world.
"We are pleased to welcome Relegend to the ISSF family as a Platinum Sponsor. Partnerships with innovative companies that share our vision are essential for the future of shooting sport. Relegend's commitment to quality, technological development and athlete performance makes them a valuable addition to our global community. We look forward to working together to support athletes and contribute to the continued progress of our sport."
Echoing this sentiment, Cai Shijun, CEO of Relegend, expressed his enthusiasm for the collaboration:
"We are deeply honored to join the ISSF family as a Platinum Sponsor. As a core brand under Reloadit Group, Relegend is driven by a profound respect for Chinese craftsmanship and precision engineering. We believe that the future of shooting sports relies on the seamless integration of heritage and cutting-edge technology. Our mission is to provide the world's elite shooters with equipment that empowers them to push their limits and achieve greatness on the global stage. We are thrilled to partner with the ISSF and look forward to contributing to the continued excellence of this sport."
The partnership reflects the ISSF's continued commitment to working with companies that support the growth of shooting sport and the development of athletes around the world.
